Marketing TechCase Study

    GoLocal52 Member SMS Self-Service

    Member self-service SMS platform for UA Local 52, giving plumbers and steamfitters instant access to their union standing without an app or a phone call.

    505 active members served; ~97 unique members per month
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    Client context

    UA Local 52 is the plumbers and steamfitters union local. Its 505 active members needed a way to check their critical standing — amount owed, worker classification such as Journeyman or Apprentice — without calling the Union Benefits Administrator during office hours.

    Problem

    505 active members needed access to their critical standing (amount owed, worker classification such as Journeyman or Apprentice) without calling the Union Benefits Administrator during office hours.

    Approach

    Members' cell phones are preregistered, so there is no app, no password, and no internet access required. A member texts a single word (STATUS, DUES, COVERAGE, PAY) to a Twilio number and a small PHP service looks them up by mobile number and answers from the union's existing records. It works where they work.

    Outcome

    The platform serves 505 active members, averaging 97 unique members using it each month, and inbound calls to the Union Benefits Administrator dropped as members self-serve around the clock.

    How the numbers are counted

    505 is the active member roster served. 97 is the average count of unique members interacting with the SMS service in a given month. The call-reduction outcome is stated qualitatively because the union did not run a formal call-volume study, and this page does not pretend otherwise.

    Key results

    • Single-word SMS commands (STATUS, DUES, COVERAGE, PAY)
    • No app, no password, no internet required
    • Answers pulled from the union's existing records

    Technology stack

    TwilioPHP

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